Common Custom Packaging Mistakes and How to Avoid Them

Custom packaging is a powerful tool for new brands. It can elevate your product, build brand recognition, and create a memorable first impression. But with so much to consider, it's easy to make mistakes. Let's explore some common pitfalls and how to avoid them, ensuring your packaging is a success story, not a headache.

• Ignoring Functionality for Design: Eye-catching design is important, but functionality shouldn't be sacrificed.  Is your packaging sturdy enough to protect your product during shipping?  Can customers easily open and close it without damaging the contents? Prioritize a design that balances aesthetics with practicality.

• Misjudging Size and Fit:  Oversized packaging wastes money on materials and shipping, while undersized packaging risks product damage. Carefully measure your product and consider how much space void fillers might take up. Aim for a snug fit that minimizes movement while maximizing protection.

• Cutting Corners on Materials:  Tempting as it may be to choose the cheapest option, flimsy materials can lead to damaged products and unhappy customers. Invest in durable, high-quality materials that reflect your brand's value proposition. Consider sustainable options that align with your brand identity and resonate with environmentally conscious consumers.

• Forgetting the Details:  Proofread everything! Typos, grammatical errors, or misleading information can damage your brand's reputation. Ensure all text is accurate, clear, and easy to read. Double-check legalities like required disclosures and safety warnings.

• Neglecting Brand Identity:  Your packaging is an extension of your brand. Colors, fonts, and imagery should all reflect your brand personality and resonate with your target audience. Ensure your packaging design aligns seamlessly with your overall brand messaging.

Avoiding Packaging Headaches:

• Plan Early:  Give yourself ample time to brainstorm, design, and test your packaging. Rushing the process can lead to costly mistakes. Be sure to consult with a packaging design professional if needed.

• Start with a clear vision:  Define your brand identity and target audience. Create a persona of your ideal customer to determine how you'll want to reach them. What message do you want your packaging to convey?

• Work with a Reputable Packaging Supplier:  An experienced supplier can guide you through material selection, size optimization, and ensure your design translates well into production. Make sure to check their online reviews to help guide your decision making.

• Request Samples & Mock-Ups:  Before committing to a large order, get prototypes to test functionality and ensure the design looks as good in real life as it does on screen. Interested? Get your free samples and mock-ups here: https://www.allpacksupplywi.com/mock-ups

By avoiding these common mistakes and following these tips, you can create custom packaging that protects your product, enhances your brand, and helps you stand out in a crowded marketplace. Remember, your packaging is a silent salesperson – make it work for you!