What Are the Benefits of Custom Packaging?

Think of packaging as an extension of your brand's identity. It is like an additional salesperson working to create a positive first impression, build brand awareness and ultimately, influence purchasing decisions. Most first impressions are no longer face-to-face. In the age of e-commerce and online shopping, a customer's first encounter with your brand might be the moment they open a package containing your product.

Building Brand Awareness and Customer Loyalty

Creating a memorable unboxing experience is a powerful marketing tool. Having eye-catching and well designed packaging can help create engagement on social media platforms, such as Tik Tok and Instagram, as well as driving brand awareness organically.

There are many influencers who create enticing unboxing videos of their hauls and often include their opinion on how the packaging looks and makes them feel. It is a chance to tell your brand story and create a lasting emotional connection with your customers. Studies are now showing that up to 70% of consumers base their initial opinion on a companies brand solely on packaging. This is a very significant power.

According to a study by the Paper and Packaging Authority, 40% of consumers are willing to pay more for a product in premium packaging as well as a 30% increase in brand recall. These numbers paint a clear picture: custom packaging can translate to a significant boost in sales and loyalty.

Our Expertise in Custom Packaging

At All Pack Supply, we understand the profound impact custom packaging has on your brand. For years, we've partnered with businesses across diverse sectors, including retail, manufacturing, and cannabis, to bring their unique packaging visions to life. We also provide complimentary product mock-ups on most of our items! This way, you can visualize your branded packaging before it goes into production, ensuring it perfectly aligns with your expectations.

An example of a custom pouch mock-up we did for a customer!

We offer a range of custom products to meet your specific needs, including but not limited to:

• Custom paper bags

• Pouches

• Jars

• Corrugated boxes

• Folding cartons

• Retail displays

• And much more!

No matter your industry or product, we have the expertise and resources to design and produce packaging that tells your story, protects your products, and captivates your customers.

Contact us here for a personalized quote or to learn more about how we can help with your product branding and representation!