How Stores and Brands Have Been Teaming Up

Imagine you buy something from a store, and they give you a paper bag to carry it in. Usually, that bag is plain or has that retailers branding on it, right? Well, a new idea is popping up where stores are now teaming up with the companies that supply their products, and those companies' logos and designs are being printed on the store's bags.

Think of it like this: the bag becomes a mini-advertisement for both the store and the product brand. This is especially happening in places like cannabis dispensaries, but it can work for any kind of store.

Why Do This?

• Saving Money: The biggest reason is money. Printing bags can be expensive. By letting product brands put their logos on the bags, the brands help pay for them. Sometimes, the store can save 25-50% or even more on packaging costs!

• Getting Noticed: It helps both the store and the product brand get their names out there. If you see a cool logo on your bag, you might want to learn more about that brand.

• Deals and Specials: Stores can also print special deals or discounts right on the bags, encouraging you to come back and buy more.

How Brands Can Get Creative on the Bags:

• QR Codes: Brands can put those square codes on the bags that you can scan with your phone. These codes can take you to websites with more information or special offers.

• Product Spotlights: They can use part of the bag to show off new products or popular items.

• Holiday Themes: They can change the bag designs for holidays or special events.

Why This Is a Good Deal:

It's a win-win. The stores save money on packaging, and the product brands get free advertising. Customers get to see new products and deals, and everyone benefits. It's a smart way for stores and brands to work together.